About Us

We're Matt & Hailie, the faces behind Haute Tress. Our story isn't just about wigs; it's about community, connection, and understanding the challenges many of us face.

Back in 2018, we launched AVERA Hair, marking the beginning of our journey in the hair industry. With a range of hair extensions, synthetic wigs, and human hair wigs, AVERA Hair set the stage for our commitment to quality and innovation. However, as we delved deeper, especially in our quest to find the perfect, natural-looking wig for cancer patients, we realized we wanted to do more, to focus, and to truly serve our community in a way that mattered most. That's when Haute Tress was born, a brand dedicated to providing alternative hair solutions with a personal touch.

Matt has spent over a decade mastering the nuances of the hair industry, navigating the complex challenge of finding high-quality wigs at reasonable prices. Hailie, with her extensive experience in fashion design, brings a fresh perspective and innovative approach to our creations. Their collaboration has sparked a unique synergy, creating a blend of style and functionality that truly sets our offerings apart.

After Covid 19, we noticed a surge in wig shops moving online. While online shopping offers convenience, we believed our community deserved more than just pictures on a screen. We wanted to offer a space where you could walk in, feel the textures, and try on different styles firsthand. That's why we built a wig boutique shop right here, in the heart of Pasadena.

At Haute Tress, we pride ourselves on using medical-grade materials, advanced cap designs, and delicate hand-tied craftsmanship. Our wigs are designed to look natural, feel lightweight, and offer breathability for all-day comfort. Plus, they're glueless and easy to care for, ensuring you have a hassle-free experience.

Haute Tress isn't just a shop; it's a cozy corner where you can find answers, share stories, and rediscover your confidence. We care, we listen, and we can't wait to meet you and be a part of your journey. See you soon at Haute Tress!